About Us

Same Old Suspects.

Creative Consultants specialising in Brand creation & development #1 Suspects for Streetwear & Fashion.

SUSPECT NO.1: Sam Cooper - Founder

GRAIL PIECE: Signed Jeff Hamilton Diplomats Jacket

1ST XI:
1. Westside Gunn
2. Roc Marciano
3. Freddie Gibbs
4. Wu-Tang
5. Larry June
6. MF Doom
7. Boldy James
8. Big L
9. Mobb Deep
10. Smif n Wessun
11. CLBRKS

I have always had a profound connection to culture, absorbing and diving deep into its various facets, which has significantly influenced who I am- both personally and creatively. My life is soundtracked by music, my passion for sports is endless, and it's rare to find me without a hat and an XXL tee – these elements are the fuel behind my design addiction.

My 11-year journey with Culture Kings began as a graphic designer, from there…to the Creative Director and cornerstone of a brand valued at $600 million. I have learnt every aspect of what it takes to not only grow a successful business but create million dollar brands. I have collaborated with my favourite music artists, designed official sports merchandise and created streetwear worn on a global scale.

SUSPECT NO.2: Tom Richardson - Co-Founder

GRAIL PIECE: Nothing Personal Jacket

1ST XI (in no particular order lol):
1. The Game
2. J Stone
3. Ab Soul
4. Big Sad 1900
5. Larry June
6. Curren$y
7. Fendi P
8. 50 Cent
9. Joey Fatts
10. Nipsey Hustle
11. Blue Bucks Clan

As a seasoned designer with a decade-long immersion in the streetwear industry, I specialise in Branding, Creative Direction, Fashion, and Graphic Design. Shaped by the cultural landscape of the '90s and early 2000s, and fueled by a deep-rooted passion for skateboarding and rap, I have been fortunate to channel my influences into a dynamic career.

Throughout my journey, I've had the privilege of collaborating with renowned entities such as the Diplomats, Playboy, Culture Kings, Reebok, and iconic New Zealand labels like Lower—brands that I once aspired to emulate. My commitment to pushing the boundaries of creativity and my ability to fuse cultural influences with contemporary design trends define my approach to delivering impactful and memorable design solutions.

SUSPECT NO.2: Tom Richardson - Co-Founder

GRAIL PIECE: Nothing Personal Jacket

1ST XI :
1. The Game
2. J Stone
3. Ab Soul
4. Big Sad 1900
5. Larry June
6. Curren$y
7. Fendi P
8. 50 Cent
9. Joey Fatts
10. Nipsey Hustle
11. Blue Bucks Clan