We positioned Playboy by CK as an elevated brand, and focused on bringing unique styles, true to our Hip Hop and Sporting roots at CK. Campaigns always focused on selling an elevated, curated lifestyle, without being pretentious, and always aligning with the “Pleasure for All” ethos that the modern Playboy brand carries. One of our favourite brands and projects to lead, generating well over $ 1 million in gross profit to date.