Carre

Carré

Create

Creating high-volume ranges on a regular and consistent basis for Carré was an evolving masterclass. Developing a brand that needed to adapt to its changing customer base within an expanding business was key to the brands success of over $120 million in revenue.

Develop

Over the course of more than a decade at the helm of Carré, the brand's direction evolved numerous times. A pivotal moment came when we focused on redefining the brand's identity. By establishing a consistent aesthetic across our campaigns, we not only elevated the brand's perception but significantly increased the demand for the product.

Design

As well as defining a consistent look and feel in campaign direction, within the design we applied the same ethos. We created pillar stories with consistent garments, graphics and patterns, this helped seperate our design aesthetics and also simplify the creative process.