Playboy
Playboy was licensed by Culture Kings in 2022 for the US market, and we were assigned to lead out the creative direction and product design.
This campaign was inspired by the Playboy Hotel in Lake Geneva, during the 1960's. the Playboy Club-Hotel represented the epitome of the era’s decadence and sophistication, a resort where those in the know could ski, horseback ride, golf, dine and be up-close and almost personal to the world’s top performers.
Inspiration
Playboy Country Club Campaign - SS24
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